I draw your attention to paragraph 5, line 2. “The group provided the candles, their wicks shielded in donated Coke and Pepsi logo paper cups, for the vigil.”
Nice to see the two major cola producers getting the most out of a violent massacre. I’d love to meet the person whose thought process went:
1. OMG, Killing spree, 30-odd dead
2. Hey, candlelight vigil
3. Hey, televised candlelight vigil!
4. Lets brand those candles to the hilt, literally