What happened to size small?

Does anyone actually offer it any more? It seems to have been reduced to the bargain bin. Why for example to Virgin Media offer Medium, Large and Extra Large? I think the same trend occurs in shops and restaurants, particularly fast food joints. Starbucks gets round it by offering Tall (that’s the small one) Grande (Medium) and Venti (TM) – yep, they’ve trademarked a size.

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